Interactive: Ohio Lottery Mega Millions

For most of us, being handed a mile-high stack of paperwork with an end-of-day deadline is reason enough to prompt us to play the Mega Millions game. But that doesn’t mean a friendly reminder from the Ohio Lottery isn’t in order, either. Especially, when you want to cover all the bases. Which is exactly what Hart Associates did when creating this new interactive campaign for Ohio Lottery Mega Millions.

So, “WUT R U W8ING 4?” became the million-dollar question of the day. (Or mega-million-dollar question in this instance.) This reminds consumers to play with weekly messages and jackpot updates via Flash and rich media web banners and text messaging, and by offering widgets to players through social channels like Facebook and Twitter.