Advertising: Ohio Lottery Mega Millions and KENO

What could possibly be as much fun and exciting as winning the Ohio Lottery? How about winning some Ohio Lottery business. At least that’s what the folks here at Hart Associates will tell you. And why wouldn’t we? This is a dream client who just happens to be in the business of making people’s dreams come true, and in July 2009 they did not disappoint. That’s when we were selected by the Ohio Lottery Commission to provide creative work for two statewide advertising campaigns.

After working so tirelessly to win the business, we celebrated by getting back to business. For Mega Millions, the strategy uses media and creative to target players at key points throughout their week where they are most receptive to the message. During these opportune moments, we prompted them to play and asked the question, “WUT R U W8ING 4?”

KENO required a different approach. The Ohio Lottery was looking to reinvigorate the KENO game both at the retail level and with consumers. Our research led us to the conclusion that, before driving consumers to locations to play, we had to make sure the locations were ready. We partnered with the client and developed a campaign that engaged retailers, educated wait staff and encouraged gamers.

All told, it’s fair to say that KENO is a win-win for retailers and patrons alike.