MAUMEE, Ohio – Hart Associates, one of Northwest Ohio’s leading integrated marketing and communications firms, has been honored by the 28th Annual Healthcare Advertising Awards.

The firm received a Silver Award for its “Welcome Back” campaign on behalf of Toledo-based HCR ManorCare. The campaign included print, outdoor, digital and radio and TV elements, all produced and implemented by Hart.

“This campaign is a prime example of the quality and type of campaign Hart strives to achieve every time it takes on a client commission,” said Hart’s President Mike Hart. “We take great pride in the creative work that our agency produces.”

The creative concept involves inanimate objects “welcoming” a person back to his or her favorite activity following a medical situation. This concept is reflected in each media application and carries a unifying and supportive message throughout.

The Annual Healthcare Advertising Awards are the oldest, largest and most widely respected competition in this field. A national panel of judges reviewed the nearly 4,000 entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. The awards are sponsored by Healthcare Marketing Report.