At the time we didn’t understand why, but it soon became apparent that sketching, doodling and just randomly stretching began to influence the creativity energy we put into our assigned projects.

The reality is, we are artists. We all create.

Sounds like the atmosphere you are providing will give your organization the leading edge when it comes to innovation. Looking forward to what you guys come up with!

You also hit it on the head about brands that “get it.” We are fairly new to the social media space as a company, but we are no stranger to being partners with our clients. Building relationships through great conversations and brainstorming is hugely important to us. Hopefully we can show others that we are dedicated to the space and that our team loves what they do.

It’s not enough to tell consumers what they want to hear and hope that they start pouring cash on your clients. Social media has eradicated that type of thinking. But it’s also not enough to interact with a community long enough to build their trust, then do the exact same thing. People are smart enough to tell when casual interaction is insincere. The companies that “get” it are the ones who actually care. Biggby, Best Buy, and Ford get my money because they’re part of an ongoing conversation. It’s a conversation that says more than, “I want your money.” What they’re saying is, “I want you to be satisfied and I know that you’ll come back if you are.” Profit isn’t a dirty word. It just shouldn’t be the first word in the conversation.

I completely agree with taking inspiration from unlikely sources. A couple years ago, I created a piece of digital art that was inspired by a custom MySpace layout that I saw on a friend’s page. To this day, it’s still the piece that I’m the most proud of. And I don’t even have a MySpace account anymore. My point is, breaking away from the rigid concept of, “What does the consumer want?” can be the best thing for a marketing firm. Hart’s employees are consumers too. What speaks to them? What did they see today that inspired them?

That sketch above is filled with lazy smiles. Like a late summer sunset fills the sky with a warm glow and long shadows. Those are the types of feelings that we can all relate to. And when I feel like a company can relate to ME, I believe that they care about my best interests. I like to think that the guy responsible for inspiring me to buy Product X is the same guy who would wave me out ahead of him on a busy street so I didn’t have to wait for the line of traffic behind him. Most people DO feel that way. They just might not analyze it that deeply. So letting your employees be creative, passionate, and human is the best thing you can do for your clients. Creativity can produce business, but sincerity keeps it.