From research breakthroughs to technology advancements to reform, the world of healthcare is constantly evolving. Managing clients in the healthcare industry for nearly 5 years, I can tell you healthcare marketing is no different.
The last 3-5 years have been dynamic for healthcare marketing as consumers shifted more and more time to the Internet.
In fact, it is estimated that between 75 and 80 percent of Internet users have looked online for health information (Pew Internet & American Life Project, August 2008). Combine that with the birth of social media and onslaught of mobile applications and we’re certainly not in Kansas (or Ohio) anymore.
So how does Hart Associates ensure our healthcare clients’ marketing is ahead of the curve? In addition to a lot of research and development, we turn to industry resources to help us keep a pulse on the ever-changing industry. Here are some of our favorites:
We’re always looking for new information sources. Do you have any recommendations not listed here?
Interested in seeing some of our recent healthcare marketing work? Visit www.hartinc.com/work.
