MAUMEE, Ohio – Hart Associates, the leading integrated marketing communications firm in Northwest Ohio, recently received eight national awards in two healthcare marketing competitions.
In the 26th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, Hart received four awards: one gold, two bronze and one merit. The gold award was for a direct mailer announcing Paramount Preferred Network and Health Management Solutions joining as one Managed Care Organization. With the theme “You’re not in the dark anymore. PPN partnering with HMS is definitely a bright idea,” the mailer was a box that, when opened, displayed an LED light. The two bronze awards were in recognition of the ProMedica Health System oncology ad series and ProMedica “Stars” Toledo Children’s Hospital radio spot. The merit award was for the ProMedica Hospice campaign.
The Aster Awards, co-hosted by Marketing Healthcare Today, is an elite national program where Hart also was a four-time winner. Hart earned a gold award for the ProMedica hospice campaign, which included television spots, radio spots and print ads focusing on the patient’s life, rather than death. Other awards included silver for the DePuy Mitek website, a silver award for the Paramount/HMS Managed Care Organization direct mailer and a bronze award for the ProMedica oncology campaign.
“Hart Associates is among the top in the nation for healthcare advertising expertise, specifically scoring in the top five percent. It was an honor to have Hart participate in the 2009 Aster Awards,” said Melinda R. Lucas, Aster Awards program coordinator. “They exceeded the judges’ expectations.”
2009 Healthcare Marketing Awards
GOLD—Paramount /HMS Direct Mail
BRONZE— ProMedica Oncology Ad Series
BRONZE—ProMedica “Stars” Toledo Children’s Hospital Radio
MERIT—ProMedica Hospice Campaign
2009 Aster Awards
GOLD—ProMedica Hospice Campaign
SILVER—DePuy Mitek Website
SILVER—Paramount/HMS Direct Mail
BRONZE—ProMedica Oncology Campaign
About Hart Associates
Founded by Tom Hart in the early 1960s, Hart Associates (www.hartinc.com) is the leading integrated marketing and communications firm in Northwest Ohio. A member of the American Association of Advertising Agencies, Hart Associates offers a wide range of services to business-to-business and business-to-consumer clients, including brand planning, general advertising, media planning and buying, public relations and crisis communications, direct and database marketing, interactive marketing, video production and graphic design.
