Advertising: GenFlex Roofing Systems
Picture a conference room full of roofing product brochures, ads, POP materials and web designs from all over the country. That’s how we came up with the vivid orange and black look for GenFlex, a leading supplier of single-ply roofing products. It was a stark shift in appearance for the brand (which, we reminded our friends at GenFlex, is why they hired us), and we lobbied hard to carry it right down to the merchandising.
The result was PMS 158 and black on every GenFlex touch point – and a campaign that contributed to the company’s bottom line.
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