Advertising: DePuy Orthopaedics

It’s not easy to understand – let alone articulate and demonstrate – the intricacies of orthopaedic medical devices, but we gladly did for the chance to partner with this highly respected Johnson & Johnson company. (An art director here can matter-of-factly describe how a DePuy hip implant uses Variable Interface Prosthesis [VIP] taper technology, which contributes to advance modularity by supporting both polyethylene liners and hard bearing inserts. Yet she’s still fun to go to lunch with.)

We appreciate our evolving role with this Indiana-based firm, including development of trade ads, surgical technique literature, websites, online ads, direct mail and more.