In the 2010 Aster Awards, hosted by Marketing Healthcare Today magazine and Creative Images, Inc., Hart received two gold awards. One award recognized a campaign created for ProMedica Health System Orthopaedic Institute. The campaign consists of print, online and TV that prompt the viewer to complete the statement “I live to …” The second award was granted for www.movingbeyondjointpain.com, a comprehensive website targeting primary care physicians to increase referrals, which was created for DePuy Orthopaedics.

 Hart also received two merits in the 27^th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. The awards were given for ProMedica’s Jobst Vascular Center magazine ad series and the Orthopaedic Institute “I live to …” campaign.

 “Healthcare has become one of several areas of expertise for Hart Associates,” said Mike Hart, president and CEO. “National recognition in two separate awards competitions confirms our strength in this area and draws special attention to the high quality of work we deliver to all of our clients every day.”

 About Hart Associates
Founded by Tom Hart in the early 1960s, Hart Associates (www.hartinc.com) is the leading integrated marketing and communications firm in Northwest Ohio. A member of the American Association of Advertising Agencies, Hart Associates offers a wide range of services to business-to-business and business-to-consumer clients, including brand planning, general advertising, media planning and buying, public relations and crisis communications, direct and database marketing, interactive marketing, video production, and graphic design.

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BtoB Magazine produces the annual list to recognize the best small, midsize, large and interactive agencies. Hart was named as a top agency in the small category for the sixth consecutive year.

“Being recognized on this prestigious list is a significant honor for our firm,” said Mike Hart, president and CEO at Hart. “Being named for six years in a row is a testament to the good work our team produces day in and day out for all of our clients.”

Agencies are selected for the list based on the percentage of total business that is business-to-business, revenue growth, new client wins, innovative work and expanded service capabilities.

About Hart Associates
Founded by Tom Hart in the early 1960s, Hart Associates is the leading integrated marketing and communications firm in Northwest Ohio. A member of the American Association of Advertising Agencies, Hart Associates offers a wide range of services to business-to-business and business-to-consumer clients, including brand planning, general advertising, media planning and buying, public relations and crisis communications, direct and database marketing, interactive marketing, video production, and graphic design.

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Hart won a Gold ADDY for its re-design of the La-Z-Boy Web site, www.lazboy.com.

 “The re-designed La-Z-Boy Web site is a true example of collaboration between Hart and the La-Z-Boy team. We’re proud of the acknowledgement it received, and we’re proud of the results it was able to generate for La-Z-Boy,” said Mike Hart, president and CEO at Hart.

Other awards included four Silver awards for Hart’s work on the ProMedica Health System Orthopaedic Institute television spot, the new Imagination Station brand, the Toledo-Lucas County Public Library annual report and the TARTA “Join the Movement” campaign. Hart also received a Bronze award for a postcard series developed with the Regional Growth Partnership.

“Each year, the ADDYs present the best of the best in creative design in the Toledo area,” said Mike Bell, vice president, chief creative officer at Hart. “We take pride in the work we do for our clients all throughout the year; receiving broader recognition at this annual event is an added bonus.”

The ADDYs are sponsored by the Advertising Club of Toledo. Gold and Silver awards automatically advance to the regional ADDY competition.

 About Hart Associates
Founded by Tom Hart in the early 1960s, Hart Associates is the leading integrated marketing and communications firm in Northwest Ohio. A member of the American Association of Advertising Agencies, Hart Associates offers a wide range of services to business-to-business and business-to-consumer clients, including brand planning, general advertising, media planning and buying, public relations and crisis communications, direct and database marketing, interactive marketing, video production, and graphic design.

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The Urban Forest Project is a national project that was recently brought to Northwest Ohio by AIGA Toledo. The project focuses on promoting sustainability by decorating the city’s streets with banners that depict trees. Toledo is the first city in the Midwest to participate in the project.

Beginning April 22, 2010, in conjunction with the 40^th anniversary of Earth Day, 50 banners will appear on Toledo streets. Each banner was created by a local artist or designer. AIGA received 140 submissions, and a panel of three internationally-recognized judges narrowed it to the 50 best banners. Of the eight banners submitted by five Hart Associates designers, seven banners were chosen for display.

“This project provided a unique opportunity to graphic designers,” said Katie McLoughlin, an art director at Hart who contributed several designs. “Our day-to-day design work is focused on accurately portraying our clients’ image brand standards. The Urban Forest Project was a great opportunity to define our own individual standards and really express ourselves creatively.”

The Urban Forest Project was originally developed in 2006 by a New York marketing firm, when the streets of Times Square were turned into an “Urban Forest.” The project has spread across several U.S. cities, including Albuquerque, Denver and San Francisco.

When the local banners are taken down, they will be turned into unique tote bags; proceedes from sales of the bags will go to the Young Artists at Work Program of the Arts Commission of Greater Toledo.

To see more coverage of Toledo Urban Forest Project, visit UFP’s press page.

 About Hart Associates
Founded by Tom Hart in the early 1960s, Hart Associates (www.hartinc.com) is the leading integrated marketing and communications firm in Northwest Ohio. A member of the American Association of Advertising Agencies, Hart Associates offers a wide range of services to business-to-business and business-to-consumer clients, including brand planning, general advertising, media planning and buying, public relations and crisis communications, direct and database marketing, interactive marketing, video production and graphic design.

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In the 26th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, Hart received four awards: one gold, two bronze and one merit. The gold award was for a direct mailer announcing Paramount Preferred Network and Health Management Solutions joining as one Managed Care Organization. With the theme “You’re not in the dark anymore. PPN partnering with HMS is definitely a bright idea,” the mailer was a box that, when opened, displayed an LED light. The two bronze awards were in recognition of the ProMedica Health System oncology ad series and ProMedica “Stars” Toledo Children’s Hospital radio spot. The merit award was for the ProMedica Hospice campaign.

The Aster Awards, co-hosted by Marketing Healthcare Today, is an elite national program where Hart also was a four-time winner. Hart earned a gold award for the ProMedica hospice campaign, which included television spots, radio spots and print ads focusing on the patient’s life, rather than death. Other awards included silver for the DePuy Mitek website, a silver award for the Paramount/HMS Managed Care Organization direct mailer and a bronze award for the ProMedica oncology campaign.

“Hart Associates is among the top in the nation for healthcare advertising expertise, specifically scoring in the top five percent. It was an honor to have Hart participate in the 2009 Aster Awards,” said Melinda R. Lucas, Aster Awards program coordinator. “They exceeded the judges’ expectations.”

2009 Healthcare Marketing Awards

GOLD—Paramount /HMS Direct Mail
BRONZE— ProMedica Oncology Ad Series
BRONZE—ProMedica “Stars” Toledo Children’s Hospital Radio
MERIT—ProMedica Hospice Campaign

2009 Aster Awards

GOLD—ProMedica Hospice Campaign
SILVER—DePuy Mitek Website
SILVER—Paramount/HMS Direct Mail
BRONZE—ProMedica Oncology Campaign

About Hart Associates
Founded by Tom Hart in the early 1960s, Hart Associates (www.hartinc.com) is the leading integrated marketing and communications firm in Northwest Ohio. A member of the American Association of Advertising Agencies, Hart Associates offers a wide range of services to business-to-business and business-to-consumer clients, including brand planning, general advertising, media planning and buying, public relations and crisis communications, direct and database marketing, interactive marketing, video production and graphic design.

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Hart is one of three agencies selected by the Ohio Lottery Commission to work on its statewide advertising campaigns. Hart and a firm in Columbus will serve as secondary agencies, while a Cincinnati firm will be the primary agency.

“Hart Associates is proud to be one of three firms chosen by the Ohio Lottery Commission,” said Mike Hart, president and CEO, Hart Associates. “Being awarded this work is certainly a big win for Hart Associates, but we’re also excited to continue bringing work to Northwest Ohio.”

“Hart Associates showed tremendous interest, enthusiasm and hard work throughout the entire selection process,” said Terri Tancredi, marketing director for the Ohio Lottery Commission. “We are more than impressed by the entire agency and cannot wait to see what comes of this new relationship.”

Hart was awarded a two-year contract that begins on July 1, 2009. A budget of approximately $3.5 million per year will be divided among the three agencies.

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The most notable of these scams involves a consumer receiving an unsolicited cashier’s check or company check for several thousand dollars. The consumer is asked to wire a portion of the funds through Western Union or MoneyGram, and then keep the balance as payment.

The reality is that these checks are fake.

Several days or weeks after cashing the check and wiring the money, the check bounces, and the consumer is responsible for the entire amount of the check.

Hart Associates has just learned that its name is the latest victim of this scam, along with the consumers who are targeted.

If you received an unsolicited check with directions similar to those above, it is a scam. Hart Associates is not associated with the check. In fact, we do not even do mystery shopping; we simply promote the industry’s trade association.

For more information on this scam, read the MSPA’s information which includes what to do with the materials you receive and how to find legitimate mystery shopping opportunities.

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MAUMEE, Ohio – For five years running, Hart Associates, the leading integrating marketing communications firm in Northwest Ohio, has been selected as one of the top business-to-business agencies in the country by BtoB Magazine.

According to the published criteria, the magazine’s editors pick the agencies which orchestrated the most challenging, inventive and effective campaigns.

“Being named one of the top business-to-business agencies for five consecutive years shows that our firm has a strong, ongoing dedication to serving our clients with outstanding solutions-driven creative,” said Mike Hart, president and CEO. “It’s much more than a plaque to hang on the wall.”

Hart’s client work is divided equally between business-to-business and business-to-consumer accounts. Its Mindset Branding process, which helps clients understand their competitive business advantages and create communications strategies to maximize these advantages, is one capability that sets Hart apart from other firms.

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MAUMEE, Ohio – One of six projects developed by Hart Associates, the leading integrated marketing and communications firm in Northwest Ohio, that earlier received an iNova Gold award has achieved additional recognition with a prestigious iNova Grand award, a distinction given only to eight companies worldwide.

iNova is an annual international awards program that recognizes excellence in corporate website design and performance. Winning projects are given a gold, silver, bronze or honor distinction. One winning entry in each of eight categories is then given a Grand award.

Hart received six iNova Gold awards in early December. One of the firm’s winning projects, a website created for DePuy Orthopaedics, a Johnson & Jonson Company, www.depuyorthopaedics.com, earned an iNova Grand Award in the Healthcare website category.

“Hart’s talented interactive team is dedicated to creating an effective and dynamic web presence for our clients. Being recognized for this work with an iNova Grand award is a tremendous honor,” said Mike Hart, president and CEO of Hart Associates. “An even greater honor, however, is seeing how our success with website design and functionality translates to success for our clients, such as DePuy Orthopaedics.”

The DePuy Orthopaedics website was a redesign of DePuy’s existing orthopaedics site. Hart helped create a new online experience that showcases how DePuy products improve lives. Hart’s work included information architecture, content planning, interface design and Flash animation.

“The DePuy Orthopaedics site is a result of the collective effort of many teams at Hart. It is a great example of how our integrated work atmosphere successfully develops client projects that are creative, functional and exemplify the client’s brand and mission,” said Brad Zabroski, director of interactive, Hart Associates.

Hart’s additional iNova Gold winning projects include a La-Z-Boy web application; ProMedica Sports Care website; Lake Erie Regional Cooperative website; Root Learning, Roots of Engagement website; and the GenFlex website.

The iNova Awards program is sponsored by MerComm, Inc., a group founded in 1987 with the goal of advancing the arts and sciences of communications in an international arena. The 2008 competition received entries from 10 countries. The judging panel comprises top Internet professionals from around the world, including web designers, site builders, creative directors, graphic designers, communications managers and presidents and CEOs of agencies responsible for corporate websites. Entries are critiqued on concept, content, creativity, ease of navigation, design, functionality, interactivity and overall success in achieving company goals.

About Hart Associates
Founded by Tom Hart in the early 1960s, Hart Associates is the leading integrated marketing and communications firm in Northwest Ohio. A member of the American Association of Advertising Agencies, Hart Associates offers a wide range of services to business-to-business and business-to-consumer clients, including brand planning, general advertising, media planning and buying, public relations and crisis communications, direct and database marketing, interactive marketing, video production and graphic design. For more information, visit www.hartinc.com.

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iNova is an annual international awards program that recognizes outstanding work in professional communications. Winning entries are given a gold, silver, bronze or honor distinction. Hart earned six gold awards for its work in creating websites and web applications for the following clients: La-Z-Boy, DePuy Orthopaedics, ProMedica Sports Care, Lake Erie Regional Cooperative, Root Learning and GenFlex.

“Building a goal-oriented and user-centered web experience is an important part of how our clients are doing business today,” said Mike Hart, president and CEO of Hart Associates. “I’m proud of our talented interactive team, but even prouder to see the results our clients achieve as they go to market with a web presence that sets them apart from their competition.”

Hart’s winning La-Z-Boy web application, www.la-z-boy.com/commercials, was created as an interactive space for La-Z-Boy to deliver its TV commercials to online viewers. The application also provides a simplified way for viewers to share the commercials with others via e-mail or social media sites.

The DePuy Orthopaedics website, www.depuyorthopaedics.com, was a redesign of DePuy’s existing orthopaedics site. Hart’s work included information architecture, content planning, interface design and Flash animation.

The website created for ProMedica Sports Care, www.promedicasportscare.org, was a redesign of an existing site. Hart’s work included home page animation and an overall restylization of the site.

The Lake Erie Regional Cooperative (LERC) website, www.lercnet.org, was a redesign of the existing LERC site. Hart’s work included content planning, user experience design/interface design, animation and development.

The Root Learning, Roots of Engagement website, www.rootsofengagement.com, was created to provide an interactive promotional site for the book, The Art of Engagement: Bridging the Gap Between People and Possibilities, written by Root Learning CEO Jim Haudan. Hart created the site and then integrated it with the existing Root Learning corporate site.

The GenFlex website, www.genflex.com, was a complete redesign of the company’s existing site. Hart created an online experience to help GenFlex relaunch its brand and also provide users easy access to product information.

All of Hart’s gold-winning projects are eligible for the iNova Grand awards and the Best of Show award, which will be announced December 15, 2008.

2008 marks the eighth year for the annual iNova Awards program, sponsored by MerComm, Inc., a group founded in 1987 with the goal of advancing the arts and sciences of communications in an international arena. The judging panel comprises top Internet professionals from around the world, including web designers, site builders, creative directors, graphic designers, communications managers and presidents and CEOs of agencies responsible for corporate websites. Entries, submitted from nearly 40 countries, are critiqued on concept, content, creativity, ease of navigation, design, functionality, interactivity and overall success in achieving company goals.

About Hart Associates
Founded by Tom Hart in the early 1960s, Hart Associates is the leading integrated marketing and communications firm in Northwest Ohio. A member of the American Association of Advertising Agencies, Hart Associates offers a wide range of services to business-to-business and business-to-consumer clients, including brand planning, general advertising, media planning and buying, public relations and crisis communications, direct and database marketing, interactive marketing, video production and graphic design. For more information, visit www.hartinc.com.

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MAUMEE, Ohio – Hart Associates, the leading integrated marketing and communications firm in Northwest Ohio, was recognized 18 times by the Toledo Professional Chapter of the Association for Women in Communication (AWC) at the 2008 Crystal Awards ceremony, held November 19.

Hart earned a Best of Show award in the corporate category for its client project, the Root Learning brand brochure. The AWC granted a Best of Show award in both the nonprofit and corporate categories. The winners were selected from all entries received in every category.

The Root Learning brochure is a wire-bound piece that features a unique woodgrain-textured cover and distinctive elongated shape. From its vellum section dividers to its “sample work” pockets, great effort was made to ensure every detail of the piece illustrated the Root Learning brand.

“As with every project developed by Hart, the creative process begins and ends with the client’s brand and mission at top-of-mind. The Root Learning brochure, as well as the additional 16 recognized pieces, is an outstanding example of that dedication to detail,” said Mike Hart, president and CEO of Hart Associates. “Being recognized by the AWC 18 times is a true honor and one the Hart Associates team plans to uphold by creating more outstanding projects in 2009.”

Hart received an additional eight Crystal Awards and nine Merit Awards for a variety of client projects.

Hart’s eight winning Crystal Awards included “New Doors Opened,” an annual report for ProMedica Health System; a 20th Anniversary radio campaign for Paramount Health Care; the Root Learning brand brochure; “Compass,” a Root Learning product brochure; depuyorthopaedics.com, a DePuy Orthopaedics website; RootsofEngagement.com, a Root Learning microsite; a La Z-Boy website TV commercial video player; and a hospice print ad series for ProMedica Health System.

The nine merit awards given to Hart include: “Mom Was Right,” a hospice TV spot for ProMedica Health System; the ProMedica Health System hospice campaign; the ProMedica Health System hospice TV campaign; “Stars,” a radio spot for ProMedica Health System; a 20th Anniversary TV campaign for Paramount Health Care; “Live United,” a TV spot for United Way; “Feels Like,” a radio spot for Anne Grady Services; “Compass,” a direct mail piece for Huntington Insurance; and “On Course for Kids,” a print ad for Owens Corning.

The annual Crystal Awards have been honoring Northwest Ohio and Southeast Michigan communications professionals since 1982. Entries are received in the following categories: photography, writing, television/radio, design, collateral materials, advertising, public relations, industry self promotion and digital media.

About Hart Associates
Founded by Tom Hart in the early 1960s, Hart Associates is the leading integrated marketing and communications firm in Northwest Ohio. A member of the American Association of Advertising Agencies, Hart Associates offers a wide range of services to business-to-business and business-to-consumer clients, including brand planning, general advertising, media planning and buying, public relations and crisis communications, direct and database marketing, interactive marketing, video production and graphic design. For more information, visit www.hartinc.com.

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