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Hart Associates receives four national healthcare marketing awards

By:Kelly HancockMay 14th, 2010, 0 Comment(s)

MAUMEE, Ohio – Hart Associates, the leading integrated marketing communications firm in Northwest Ohio, recently received four awards in two national healthcare marketing competitions.

In the 2010 Aster Awards, hosted by Marketing Healthcare Today magazine and Creative Images, Inc., Hart received two gold awards. One award recognized a campaign created for ProMedica Health System Orthopaedic Institute. The campaign consists of print, online and TV that prompt the viewer to complete the statement “I live to …” The second award was granted for www.movingbeyondjointpain.com, a comprehensive website targeting primary care physicians to increase referrals, which was created for DePuy Orthopaedics.

Hart also received two merits in the 27^th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report. The awards were given for ProMedica’s Jobst Vascular Center magazine ad series and the Orthopaedic Institute “I live to …” campaign.

“Healthcare has become one of several areas of expertise for Hart Associates,” said Mike Hart, president and CEO. “National recognition in two separate awards competitions confirms our strength in this area and draws special attention to the high quality of work we deliver to all of our clients every day.”

About Hart Associates
Founded by Tom Hart in the early 1960s, Hart Associates (www.hartinc.com) is the leading integrated marketing and communications firm in Northwest Ohio. A member of the American Association of Advertising Agencies, Hart Associates offers a wide range of services to business-to-business and business-to-consumer clients, including brand planning, general advertising, media planning and buying, public relations and crisis communications, direct and database marketing, interactive marketing, video production, and graphic design.

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Hart Associates recognized as a leading business-to-business agency for sixth consecutive year

By:Kelly HancockMarch 23rd, 2010, 0 Comment(s)

MAUMEE, Ohio – Hart Associates was selected as one of the foremost business-to-business advertising agencies in the nation by BtoB Magazine.

BtoB Magazine produces the annual list to recognize the best small, midsize, large and interactive agencies. Hart was named as a top agency in the small category for the sixth consecutive year.

“Being recognized on this prestigious list is a significant honor for our firm,” said Mike Hart, president and CEO at Hart. “Being named for six years in a row is a testament to the good work our team produces day in and day out for all of our clients.”

Agencies are selected for the list based on the percentage of total business that is business-to-business, revenue growth, new client wins, innovative work and expanded service capabilities.

About Hart Associates
Founded by Tom Hart in the early 1960s, Hart Associates is the leading integrated marketing and communications firm in Northwest Ohio. A member of the American Association of Advertising Agencies, Hart Associates offers a wide range of services to business-to-business and business-to-consumer clients, including brand planning, general advertising, media planning and buying, public relations and crisis communications, direct and database marketing, interactive marketing, video production, and graphic design.

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Hart Associates honored with six ADDY awards

By:Kelly HancockFebruary 26th, 2010, 0 Comment(s)

MAUMEE, Ohio – Hart Associates earned six awards at the 2010 ADDY Awards Show for work on behalf of its clients in the last year.

Hart won a Gold ADDY for its re-design of the La-Z-Boy Web site, www.lazboy.com.

“The re-designed La-Z-Boy Web site is a true example of collaboration between Hart and the La-Z-Boy team. We’re proud of the acknowledgement it received, and we’re proud of the results it was able to generate for La-Z-Boy,” said Mike Hart, president and CEO at Hart.

Other awards included four Silver awards for Hart’s work on the ProMedica Health System Orthopaedic Institute television spot, the new Imagination Station brand, the Toledo-Lucas County Public Library annual report and the TARTA “Join the Movement” campaign. Hart also received a Bronze award for a postcard series developed with the Regional Growth Partnership.

“Each year, the ADDYs present the best of the best in creative design in the Toledo area,” said Mike Bell, vice president, chief creative officer at Hart. “We take pride in the work we do for our clients all throughout the year; receiving broader recognition at this annual event is an added bonus.”

The ADDYs are sponsored by the Advertising Club of Toledo. Gold and Silver awards automatically advance to the regional ADDY competition.

Hart_Addys2010 About Hart Associates
Founded by Tom Hart in the early 1960s, Hart Associates is the leading integrated marketing and communications firm in Northwest Ohio. A member of the American Association of Advertising Agencies, Hart Associates offers a wide range of services to business-to-business and business-to-consumer clients, including brand planning, general advertising, media planning and buying, public relations and crisis communications, direct and database marketing, interactive marketing, video production, and graphic design.

Seven Designs from Hart Associates Chosen to ‘Spruce Up’ Toledo’s Streets

By:Kelly HancockFebruary 24th, 2010, 1 Comment(s)

MAUMEE, Ohio – When Toledo’s streets are lined with “urban trees” this spring, seven designs from Hart Associates will be included.

The Urban Forest Project is a national project that was recently brought to Northwest Ohio by AIGA Toledo. The project focuses on promoting sustainability by decorating the city’s streets with banners that depict trees. Toledo is the first city in the Midwest to participate in the project.

Beginning April 22, 2010, in conjunction with the 40^th anniversary of Earth Day, 50 banners will appear on Toledo streets. Each banner was created by a local artist or designer. AIGA received 140 submissions, and a panel of three internationally-recognized judges narrowed it to the 50 best banners. Of the eight banners submitted by five Hart Associates designers, seven banners were chosen for display.

“This project provided a unique opportunity to graphic designers,” said Katie McLoughlin, an art director at Hart who contributed several designs. “Our day-to-day design work is focused on accurately portraying our clients’ image brand standards. The Urban Forest Project was a great opportunity to define our own individual standards and really express ourselves creatively.”

The Urban Forest Project was originally developed in 2006 by a New York marketing firm, when the streets of Times Square were turned into an “Urban Forest.” The project has spread across several U.S. cities, including Albuquerque, Denver and San Francisco.

When the local banners are taken down, they will be turned into unique tote bags; proceedes from sales of the bags will go to the Young Artists at Work Program of the Arts Commission of Greater Toledo.

To see more coverage of Toledo Urban Forest Project, visit UFP’s press page.

Hart Associates Nationally Recognized for Excellence in Healthcare Marketing

By:Kelly HancockJune 10th, 2009, 0 Comment(s)

MAUMEE, Ohio – Hart Associates, the leading integrated marketing communications firm in Northwest Ohio, recently received eight national awards in two healthcare marketing competitions.

In the 26th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report, Hart received four awards: one gold, two bronze and one merit. The gold award was for a direct mailer announcing Paramount Preferred Network and Health Management Solutions joining as one Managed Care Organization. With the theme “You’re not in the dark anymore. PPN partnering with HMS is definitely a bright idea,” the mailer was a box that, when opened, displayed an LED light. The two bronze awards were in recognition of the ProMedica Health System oncology ad series and ProMedica “Stars” Toledo Children’s Hospital radio spot. The merit award was for the ProMedica Hospice campaign.
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