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Transit Marketing

By:Matt SchroderJuly 12th, 2010, 0 Comment(s)

Convincing people in smaller to mid-sized markets to utilize public transportation takes a back seat to showing people that public transportation is a vital part of their community as a whole.

Third-party research combined with our nearly 25 years of communicating on behalf of a transit authority consistently proves that.

In the report titled “Understanding How to Motivate Communities to Support and Ride Public Transportation,” the Transit Cooperative Research Program (TCRP) did a study that revealed most respondents could define a role for transit in their communities.

Make a success out of a crisis

By:Steve UlinJuly 9th, 2010, 0 Comment(s)

The worst environmental disaster to befall the United States. Ever.

The oil spill in the Gulf.

Yet at least one advertiser is taking full advantage of it with timely advertising.

Dawn Dishwashing Liquid.

It’s what animal rescuers use to wash away the oil on seabirds and turtles.

And in that sense it’s literally a lifesaver.

Redefining Broadcast Quality

By:Brian DickmanJuly 8th, 2010, 0 Comment(s)

Over the past few years many aspects of the video production industry have been redefined. The way we shoot, edit and even think about projects have all been effected. And in the process I think certain language has taken on new meaning. I’m talking specifically about the phrase “broadcast quality.” It’s a term we all know, and I’m sure we all have used (I know I have). Most often we use this phrase to describe cameras, edit suites, etc. But what does it really mean today?

Broadcasting isn’t exclusive to over-the-air or cable television anymore. When a video racks up millions of hits on YouTube it’s hard to argue against the power of the Internet. Anyone can distribute a video very easily, and even the most popular vary in production value a great deal. So what does this mean? Allow me to use another cliché, content is king. You’ve heard it before, but it’s true. Without a solid concept or quality idea, no one will watch your video.

Be prepared for changes when buying radio

By:Kyna SteinfurthJuly 7th, 2010, 0 Comment(s)

In 2007 Arbitron, the nation’s leading broadcast audience research company, launched a new program to better measure how many people are listening (or at least exposed) to individual media such as radio, television, online streaming, podcasts, etc. Portable People Meter (PPM) surveys were designed to not only more accurately portray listenership, but detail listener patterns as well. The PPM is worn like a pager and detects hidden audio tones within a station’s or network’s audio stream, logging each time it finds such a signal. The data is then downloaded 408717977_62c62083e5 each night directly to a computer for evaluation. This method has proved to be much more accurate than the old handwritten diaries as it does not rely on a subject’s memory recall. This makes perfect sense as I would probably not think to list my daughters’ favorite radio station (WJZE 97.3FM) as one I listen to. But in reality my exposure to that station is greater than any other when I realize how often the kids are in the car with me.

Simple Words

By:Steve UlinJuly 2nd, 2010, 0 Comment(s)

“Incubate granular methodologies.“

“Mesh frictionless technologies.”

“Matrix enterprise schemas.”

Are simple words out of fashion?

That’s my guess as “Stanford-speak” reigns.

You can’t have failed to notice it. Or the fact that more and more marketing talk sounds like English but is often less understandable than a foreign language.

What does all this business jargon mean?

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