One of the things I love about video on the web is the internet is no longer just a delivery method. What I mean by that is video doesn’t have to be an after thought when designing a web site. And I don’t mean deciding where to place a video player on the page. The thing is, websites don’t confine you to the traditional 4:3 or 16:9 aspect ratios. If you’re shooting for broadcast or
DVD you might have to arrange parts of your scene to fit within the frame, but with a web piece you can build the frame to fit your scene. With the help of a green screen you’re able to approach a video project in a completely new way, one that promotes fresh thinking and creativity.

Recently I came across a site by Quicksilver (thanks to Motionographer for posting) that is a great example of what can be done when web and video are married together. The site features Quicksilver sponsored skateboarders who actually break out of the video player and turn elements
of the web design into skateboard ramps. You can see it here.

All of this brings up a great question. Where video producers may have asked “how will the audience view this video?” we might want to consider “how will the viewer interact with the video?“