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Make a success out of a crisis

July 9th, 2010, 0 Comment(s)

The worst environmental disaster to befall the United States. Ever.

The oil spill in the Gulf.

Yet at least one advertiser is taking full advantage of it with timely advertising.

Dawn Dishwashing Liquid.

It’s what animal rescuers use to wash away the oil on seabirds and turtles.

And in that sense it’s literally a lifesaver.

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Simple Words

July 2nd, 2010, 0 Comment(s)

“Incubate granular methodologies.“

“Mesh frictionless technologies.”

“Matrix enterprise schemas.”

 

Are simple words out of fashion?

That’s my guess as “Stanford-speak” reigns.

You can’t have failed to notice it. Or the fact that more and more marketing talk sounds like English but is often less understandable than a foreign language.

What does all this business jargon mean?

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