Convincing people in smaller to mid-sized markets to utilize public transportation takes a back seat to showing people that public transportation is a vital part of their community as a whole.
Third-party research combined with our nearly 25 years of communicating on behalf of a transit authority consistently proves that.
In the report titled “Understanding How to Motivate Communities to Support and Ride Public Transportation,” the Transit Cooperative Research Program (TCRP) did a study that revealed most respondents could define a role for transit in their communities.