Like most of you last night much of the Hart team was watching the big game. Sometime during the game, Mike Bell our Chief Creative Officer (Not to be confused with the Toledo Mayor) sent out an email to our team giving us his view point on the ads. That spawned a whole flurry of emails with a few other team members weighing in with their opinions. Being the “social guy” I said hey why not share this with the world? They all agreed, after a few edits because lets be honest there may or may not have been a few adult beverages that were also consumed by some of us (Not pointing any fingers).
In case you missed any of the ads they are on YouTube at: http://www.youtube.com/superbowl
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Today is the biggest day of the year for advertisers. The superbowl, home of the most expensive 30 second ads. People who make ads watch to critque, people who place ads watch to understand where the money is going, and companies are watching to see what creative ads there are this year so they can try to copy them. The reality is that in 2010 who can afford to place a 2.8 million dollar ad? On top of that would you want to?
It is undeniable that the landscape of advertising is changing. Want to know why you have been seeing more product placements in TV shows? Because people fast-forward past them on their DVR. Or maybe because they aren’t actually watching on a TV, they are watching it on a computer because of services like Hulu or Boxee.
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Recently Toyota released the third generation Prius. Coordinating with the launch you may have seen a number of odd commercials showing off the new car. The focus on the commercial is showing off the connection of nature and automobiles. I could write a whole other post on those ads but for now I want to talk about another way they are marketing the new Prius.
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We regularly have internal trainings to teach our staff about trends in marketing. This month’s topic was on mobile marketing trends. I spoke about what technology we see emerging and how it can be applied.
I’ve been asked many times by clients “Why can’t we just hand our social media plan to the intern?” They say interns know all about that “Facebook stuff.” I agree, they might have grown up using social media, and it is second nature to them. That doesn’t mean they are the experts. Someone still needs to make sure that they are communicating your brand online effectively.
Jowyang had a great quote on Twitter “Interns, while creative, heavy in social, and not ’soiled’ from corporate culture are great at tactics –but may not know business side” I definitely agree with Jowyang. They can be great at the tactics but keep in mind you are essentially handing the keys of your business over to the intern. There is an obvious dark side to this whole thing.
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