How many times have you heard that your brand is no longer what you say it is, but rather a synthesis of what customer and employee voices says it is. It’s probably true. The fact remains; a brand’s greatest assets are its customers. So what are some very basic things a brand needs to consider?
Embrace opinions.
ROI. Three letters that lead just about every planning meeting. And in “O” 10, it will be louder then ever. But is tracking mobile habits as easy as its desktop counterparts?
In rebuilding or exploring any new desktop online experience we heavily rely on analytics to provide us with that important, real-time data on how users are consuming content. It allows us to find importance in everything from top pages they hit (as well as did not hit), time they spend with content, how they come in, where they go out, where we lose them, how we found them, those silly words they used to find us, pages that for some reason just didn’t work, goals, funnels, abandonment….the list goes on and on. All great stuff for data junkies to act on (if used correctly).
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