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Making Dollars and Sense out of UX ROI

August 3rd, 2010, 0 Comment(s)

Welcome to reality.

Business Guy: Hey there Designer, build me a cool website that makes me lots of money!
UX Designer Person: Cool … Maybe we should do some user experience (UX) planning first.
Business Guy: What’s that?
UX Designer Person: We do a lot of research and planning to make sure that users attain their goals while your website does its job for your business.
Business Guy: How much does that cost?

Yeah, you’ve been there, haven’t you? In that meeting – trying to explain the importance of UX to someone only seeing dollar signs. Not sure what graph or chart to show next to try and convince them?

Ever thought that maybe you should show them dollar signs? It’s what they want, isn’t it?

But how? Quantifying UX into potential monetary figures may sound like a slippery task. How can you show the true value of UX in dollars and sense? Maybe it’s easier than you think.

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Linking Usability and Experience Design

June 4th, 2010, 2 Comment(s)

Being able to balance the perfect usability architecture and the most beautiful user experience design is sometimes easier said than done. An architect can design a house, but three different builders can use different quality materials to make the overall structures pale in comparison, even though they used the same blueprints. Only one — or possibly none — of the houses may actually meet what the home owner really wants. But that is also the beauty of design creativity. If you ask three designers to make you a rabbit, you may get one ceramic teapot, one oil painting and one origami Volkswagen Rabbit.

Communication is key. It can be done in a variety of ways, but also has to be tailored from the norm to open up the possibilities for a creative mind to have the latitude to explore the potential artistry of the interface. Some are standard, some new and some forgotten, the following methods are all ways to pull the two together.

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