Over the past few years many aspects of the video production industry have been redefined. The way we shoot, edit and even think about projects have all been effected. And in the process I think certain language has taken on new meaning. I’m talking specifically about the phrase “broadcast quality.” It’s a term we all know, and I’m sure we all have used (I know I have). Most often we use this phrase to describe cameras, edit suites, etc. But what does it really mean today?
Broadcasting isn’t exclusive to over-the-air or cable television anymore. When a video racks up millions of hits on YouTube it’s hard to argue against the power of the Internet. Anyone can distribute a video very easily, and even the most popular vary in production value a great deal. So what does this mean? Allow me to use another cliché, content is king. You’ve heard it before, but it’s true. Without a solid concept or quality idea, no one will watch your video.
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Working in video production you never know what kind of projects you might get to work on or who you might get to meet. Last week our video crew had the pleasure of meeting and interviewing several of golf’s legends at the U.S. Senior Open in Carmel, Indiana. During the interviews we talked with them about their experiences at Toledo’s Inverness Club, which the U.S. Senior Open will return to in 2011.
Interviewing Tom Watson
Talking with Bruce Lietzke about his USSO win at Inverness in 2003.
One of the things I love about video on the web is the internet is no longer just a delivery method. What I mean by that is video doesn’t have to be an after thought when designing a web site. And I don’t mean deciding where to place a video player on the page. The thing is, websites don’t confine you to the traditional 4:3 or 16:9 aspect ratios. If you’re shooting for broadcast or
DVD you might have to arrange parts of your scene to fit within the frame, but with a web piece you can build the frame to fit your scene. With the help of a green screen you’re able to approach a video project in a completely new way, one that promotes fresh thinking and creativity.
Recently I came across a site by Quicksilver (thanks to Motionographer for posting) that is a great example of what can be done when web and video are married together. The site features Quicksilver sponsored skateboarders who actually break out of the video player and turn elements
of the web design into skateboard ramps. You can see it here.
All of this brings up a great question. Where video producers may have asked “how will the audience view this video?” we might want to consider “how will the viewer interact with the video?“