Hart Associates - Advertising, Interactive, Public Relations, Video, Media » Account Executive

Employment

Account Executive

December 7th, 2009
Job Summary
The Account Executive supervises day-to-day efforts on behalf of our clients and is responsible for supporting and developing the strategic direction of brands through both digital and traditional applications.  He/she serves as a liaison between our client contacts and internal agency departments and is directly responsible for managing the profitability of the account.  He/she ensures that the agency provides the highest quality service/product and manages the workflow to ensure completion on time and within agreed upon budgets.
Key Responsibilities
Develop positive relationships with clients and create an atmosphere in which the client is receptive to agency efforts to ensure organic growth and continued development of the account.
Provide strategic and marketing guidance and leadership to client and agency team.
Nurture, guide and influence budget allocation and growth initiatives for clients.
Gain a thorough understanding of clients’ business and industry, in particular digital initiatives among other relevant best-in-class brands. Educate staff on same as appropriate.
Proactively provide client with points of view and recommendations on business building, market research and competitive activities.
Monitor all new product and new business opportunities at the Client, assess how the agency can capitalize on them and integrate into the digital space and provide updates with recommendations.
Function as internal team leader, making sure that all members of the internal team work together smoothly and effectively.
Ensure total quality control of final output to client encouraging excellence from all Agency resources.
Generate or supervise the generation of accurate work orders and provide timely estimates/revised estimates when appropriate for all active projects.
Assist in management of account profitability by generating or supervising the generation of financial reports and monitoring the hours against ongoing agency projects.
Proactively anticipate both internal needs and client needs in the course of ensuring accurate and timely delivery of projects.
Qualifications/Skills
College degree in marketing, advertising, communications or related field preferred
5-7 years progressive experience in account, digital or marketing management, preferably with a retail emphasis.
Analytical with an eye for detail across all aspects of the creative, commercial, editorial and technical processes.
Practical knowledge of interactive marketing and execution for medium to large scale interactive / digital projects
Versatility with strong experience of online marketing in some of the following: SEO, social media and email marketing. You will be expected to apply your knowledge of these on a daily basis with client and help maximize client visibility within the online market place, driving traffic and conversions.
Understanding and experience with traditional marketing approaches; print, broadcast, direct, collateral, etc.
Excellent analytics knowledge with the ability to communicate to clients verbally and written.
Experience in revenue forecasting, billing processes, and development of budgets and estimates
Excellent written, verbal, and interpersonal communication skills
Displays sound judgment to problem-solve and take corrective action
Comfortable with taking the lead relating to client interaction and participating in client-related activities
Ability to give and accept direction
Must be able to work well within a team environment, taking a leadership role when appropriate

About This Position

We are looking for an experienced Account Executive with a strong, interactive/digital background to add to our growing team.

Responsibilities include supervising day-to-day efforts on behalf of our clients and supporting and developing the strategic direction of brands through both digital and traditional applications.  Position serves as a liaison between our client contacts and internal agency departments and is directly responsible for managing the profitability of the account.  Also ensures that the agency provides the highest quality service/product and manages the workflow to ensure completion on time and within agreed upon budgets.

Key Responsibilities

  • Develop positive relationships with clients and create an atmosphere in which the client is receptive to agency efforts to ensure organic growth and continued development of the account.
  • Provide strategic and marketing guidance and leadership to client and agency team.
  • Nurture, guide and influence budget allocation and growth initiatives for clients.
  • Gain a thorough understanding of clients’s business and industry, in particular digital initiatives among other relevant best-in-class brands. Educate staff on same, as appropriate.
  • Proactively provide client with points of view and recommendations on business building, market research and competitive activities.
  • Monitor all new product and new business opportunities at the client, assess how the agency can capitalize on them and integrate into the digital space, and provide updates with recommendations.
  • Function as internal team leader, making sure that all members of the internal team work together smoothly and effectively.
  • Ensure total quality control of final output to client, encouraging excellence from all agency resources.
  • Generate or supervise the generation of accurate work orders and provide timely estimates/revised estimates when appropriate for all active projects.
  • Assist in management of account profitability by generating or supervising the generation of financial reports and monitoring the hours against ongoing agency projects.
  • Proactively anticipate both internal needs and client needs in the course of ensuring accurate and timely delivery of projects.

Qualifications/Skills

  • College degree in marketing, advertising, communications or related field preferred.
  • 5-7 years progressive experience in account, interactive, digital or marketing management, preferably with a retail emphasis.
  • Analytical with an eye for detail across all aspects of creative, commercial, editorial and technical processes.
  • Possess a clear understanding of social media strategy and how to apply this into tactical approaches that can be used on digital programs.
  • Practical knowledge of interactive marketing and execution for medium to large-scale interactive/digital projects
  • Versatility with strong experience of online marketing in some of the following: SEO, social media and email marketing. You will be expected to apply your knowledge of these on a daily basis with client and help maximize client visibility within the online market place, driving traffic and conversions.
  • Understanding and experience with traditional marketing approaches: print, broadcast, direct, collateral, etc.
  • Excellent analytics knowledge with the ability to communicate to clients verbally and in writing.
  • Experience in revenue forecasting, billing processes and development of budgets and estimates
  • Excellent written, verbal and interpersonal communication skills.
  • Displays sound judgment to problem-solve and take corrective action.
  • Comfortable with taking the lead relating to client interaction and participating in client-related activities.
  • Ability to give and accept direction.
  • Must be able to work well within a team environment, taking a leadership role when appropriate.

If this sounds like you, please send a resume here.

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