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Always Thirst to Learn Something New

June 24th, 2010, 0 Comment(s)

As a production manager, I know what I do, I know what it means to do it well, and I know that doing it well makes me an asset to my coworkers and my company. But there’s constant change in that process. So while I considered devoting this space to a discussion about the technical details of production design or my passion of mid century modernist furniture, I thought it’d be more interesting to dive deeper into the topic of a recent lunch conversation with a colleague – continuous learning.

 A quick Google search later and I came across this statement that helps sum up what I’m talking about:

 “Continuous learning is NOT about continually taking courses – it’s about developing skills in reflection and inquiry – it’s about learning how to learn so that your life’s experiences become your own learning lab. The concept of continuous learning has become quite prominent over the past five years. Organizations are changing rapidly. Therefore, it’s difficult to find any approach to doing anything in organizations that doesn’t soon become outdated. The concept of continuous learning has become important because it places priority on noticing, adapting and learning from change.”

– Carter McNamara, MBA, PhD, Authenticity Consulting, LLC.

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Healthy Marketing

June 22nd, 2010, 0 Comment(s)

From research breakthroughs to technology advancements to reform, the world of healthcare is constantly evolving. Managing clients in the healthcare industry for nearly 5 years, I can tell you healthcare marketing is no different.

The last 3-5 years have been dynamic for healthcare marketing as consumers shifted more and more time to the Internet.

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6 Reputations to Monitor Online

June 18th, 2010, 1 Comment(s)

dangerBrandjacking (or brand hijacking) has been around as long as Twitter and Facebook have been in existence.  Just as there was URL cybersquatting, people have jumped at the chance to claim the usernames and handles for their favorite (or not-so-favorite) brands and companies in the social spaces.  In some instances, the love for a brand was the rationale behind the name grab, but more often than not, the intentions are not as sincere.

It’s this last instance that is the most critical as it comes to monitoring your brand reputation online.

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Ask for Experience, It Brings Wisdom

June 15th, 2010, 0 Comment(s)

Q: What’s one of the wisest questions you can ask companies you work with?
A: How experienced is your project management team?

For every project brought into the work-flow, project managers are asked to create solid schedules that project the milestones.

No problem! “Love it!” (Hear the hint of singing in my voice as I say those words.)

In my 14 years as a project manager, I’ve learned the risks and timing involved in building a schedule for a variety of situations. Creating a schedule is the starting point or the roadmap. It gives the direction, the timing – it is the plan. From that foundation the work-flow is generated and tracked with precision and enthusiasm.

Experienced project managers know how to lay out a foundation and project the reality of the timing for everyone involved in the project. It’s taking the conjecture, assumptions and “what ifs” out of the equation and replacing it with a clear, well-thought-out, realistic plan of action. (So if you ever wanted a job that makes a difference and makes things happen – being a project manager is it!)

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It Could Happen to You

June 10th, 2010, 0 Comment(s)

It’s probably a fair assumption that until recently BP CEO Tony Hayward, Umpire Jim Joyce and Lake Local Schools Superintendent Jim Witt had little in common. Now all three share a common experience: they’ve unexpectedly been put in the public spotlight.

Although their experiences have been very different, and their exposure has come on varying levels for drastically different reasons, all three have likely learned very quickly what it feels like to have the media knocking at your door. Rather, they’ve learned the importance of crisis communications.

The phrase “crisis communications” is one of those things that PR professionals say all the time; we talk about it, write about it, counsel about it. We constantly advise clients to be prepared for it. But by the very nature of crisis communications, no one knows what it means until it happens. And how can you be prepared for something you don’t know?

That’s where a thorough crisis communications plan comes into play.

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