I’ll celebrate my five-year anniversary at Hart Associates in October. So, I can now say that I have (almost) five full years of agency experience. Of course, that’s just the tail end of a 23-year career in marketing, advertising and communications. I never thought I’d work at an agency, having spent almost 20 years on the client side. I appreciated all the hard work that agencies did on my behalf, but could never see myself on that side.
Hart Associates was actually one of the agencies I worked with in my previous life, so when the opportunity presented itself, I felt comfortable crossing over to what I considered “the dark side.” Of course, I can’t really refer to it as that any longer, considering I brought so much of my past life with me. There are so many things that were valuable on the client side that work just as well on the agency side, and those are the things I try to educate my staff on every single day. It’s always important to look at things from the other side of the fence, as it really puts things in perspective.
