Remember Miss South Carolina’s infamous interview answer on national television?
How about Joe Biden’s “Web Site Number” confusion?
When your phone rings with a reporter on the other end or when the camera light shines in your eyes, will you be prepared to succinctly and clearly communicate your message?
A good media training program will ensure you are.
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There are five phases of a project – initiation, planning, execution, control and closure – and it can be like walking a tightrope to get through all of them on time and on budget.
That’s why it’s smart to identify potential “risks” that might throw your project “off balance” along the way.
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I’ve been asked many times by clients “Why can’t we just hand our social media plan to the intern?” They say interns know all about that “Facebook stuff.” I agree, they might have grown up using social media, and it is second nature to them. That doesn’t mean they are the experts. Someone still needs to make sure that they are communicating your brand online effectively.
Jowyang had a great quote on Twitter “Interns, while creative, heavy in social, and not ’soiled’ from corporate culture are great at tactics –but may not know business side” I definitely agree with Jowyang. They can be great at the tactics but keep in mind you are essentially handing the keys of your business over to the intern. There is an obvious dark side to this whole thing.
Whenever we’re doing any WordPress development, we eventually have the need to sync the data between the current development server, possibly a staging server, and a live server. What’s the easiest way to move a WordPress database between two servers?
Let’s start this example by saying that we have two servers: Dev and Live. Each server has a mostly identical WordPress installation and each server has it’s own database. In order to sync the initial database from Dev to Live, the following steps may be used:
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One of the things I love about video on the web is the internet is no longer just a delivery method. What I mean by that is video doesn’t have to be an after thought when designing a web site. And I don’t mean deciding where to place a video player on the page. The thing is, websites don’t confine you to the traditional 4:3 or 16:9 aspect ratios. If you’re shooting for broadcast or
DVD you might have to arrange parts of your scene to fit within the frame, but with a web piece you can build the frame to fit your scene. With the help of a green screen you’re able to approach a video project in a completely new way, one that promotes fresh thinking and creativity.
Recently I came across a site by Quicksilver (thanks to Motionographer for posting) that is a great example of what can be done when web and video are married together. The site features Quicksilver sponsored skateboarders who actually break out of the video player and turn elements
of the web design into skateboard ramps. You can see it here.
All of this brings up a great question. Where video producers may have asked “how will the audience view this video?” we might want to consider “how will the viewer interact with the video?“
