This past week we had five high school students join Hart Associates to conduct a job shadow as part of their curriculum. I took the time to talk to them about social media, and how the industry is changing. During that time I decided to interview them on how this week changed their point of view on their future.
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It seems that every day we hear about social networks like Facebook, Myspace, and Twitter. What you don’t hear as much is how frequently contained stream of information is how brands are being mentioned. Consumers now have the wisdom of billions of people at their finger tips.

They are no longer just telling their friends and family about how much they love or hate your brand. They are telling the whole world. The world may not be listening at that moment, but their message is still spreading and rapidly. Social Media has given them a mega-phone which they aren’t afraid to use. Recommendations about products are being handed out or worse yet they are turning people away from your products.
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